This is an Advanced course aimed at providing in-depth knowledge of both the How and Why of modern digital marketing platforms. The course combines live instructor led discussion and recorded classes for tool expertise. This course is for those who want to make a career as digital marketing managers over looking a team of digital marketers. This course can be taken by Solopreneurs and Entreprenuers who want to take the mantle of brading and marketing their own products.

Course

Highlights

Certisured explores the potential of young marketers with high-level coaching and is known for its real-time training, and live projects.

Qualified trainers who are domain specialists. Small batches, flexible scheduling, make-up sessions, and post-training support are all available.

Put your skills to the test on customer projects. Complete enough projects by the end of the training to declare yourself an experienced person.

Tools covered

technology stack
technology stack
technology stack
technology stack
technology stack
Get to know

Digital Marketing

Digital Marketing

Welcome to the world of online marketing if you're seeking a bright profession that's both gratifying and secure in the future. This may be unfamiliar territory for some, but not for others. Technology is evolving at a breakneck pace. So, in order to stay up with the evolving technology, some modifications in the marketing area are required. As a result, digital marketing has been planned. This is a multidimensional approach that employs a variety of techniques and technologies. The question now is why marketers prefer digital marketing over traditional marketing. The answer is straightforward: it is more cost-effective and goal-oriented. In traditional marketing, where millions of dollars are required to see noticeable results, a few dimes are all that is required to get started with digital marketing.

Who should take this Course

  • Any student, working professional, entrepreneur, job seeker, Home Makers from an Engineering or Non-Engineering background can enroll for this program. Because digital marketing is such a broad world, you should be aware that how it is implemented differs from person to person. Every person will have different requirements for learning it.

Where

Offline as well as Online mode. Online classes will be on Discord platform.

When

There are options to join Weekend Batches for working professionals. Students who have more time can commit to weekday batches as well.

Duration

The course duration spans between 2 months to 3 months depending on the students commitment and assignment submission.

Why

Certisured

  • Certisured certification is an earned certificate. As a policy, our assessments are hard and the KPI's to full-fill are on par with industry standards. A student can take as much time as they want, and ask for as many explanations as they wish, but the required assignments and submissions must be submitted with industry standards set by the instructor,
  • Certisured is the India’s first Ed-Tech platform where courses and LMS are designed to include scheduled audio/video summary of lesson on the 1st, 3rd and 7th day to enable long term retentions of concepts ,
  • Certisured aims at creating maximum opportunities for our students, helping them to stand out from the crowd. Your success is finally our success,
  • Certisured aims to ensure that each student is skilled enough to claim a paid internship.
Core -

Curriculum

CERTISURED advanced Digital Marketing course tailored to get you into the world of digital marketing. Do you need to know the basics or secret tools to be successful in digital marketing and growth hacking Come join us, explore an unbelievable journey of mastery.

bootcamp timeline
Contents

Module 01 - Introduction

In this session, it would be introduction to Digital Marketing, different fundamental concepts of digital marketing, different digital marketing channels, about some tools you could use in fundamental digital marketing and we would also compare traditional and digital marketing.

  • Digital Marketing Overview
  • Growth Hacking
  • Data Driven Marketing
  • Digital Marketing
  • 4P’s and C’s of marketing and their importance
  • Fundamentals of Digital Marketing and marketing strategies
  • Marketing Funnels and Concept of CRM

Search Engine Optimization. Look no further, take a seat, relax, and prepare to learn (We guarantee it will be enjoyable). Your being here tells me a few things, but most importantly, that you recognize that studying SEO is critical for the future of your organization and website in today's connected world. Don't worry, it's not as scary as you might expect. Before we begin, you must understand two things: what SEO is and how it works.

  • What is SEO ?
  • Benefits of SEO
  • Search engine software works

SEO Project Cycle

  • SEO Audit
  • Keyword Research
  • On page SEO
  • Off-page SEO
  • Competitor Backlink Analysis

On Page Optimization is the practice of improving your website's ranking in search engine results pages by making changes to it. On-page optimization entails improving both the content and the HTML code of a website. When done correctly, it has a significant impact on the visibility of your page in search results. Important SEO ON Page factors:

  • Title Tag
  • Description Tag
  • Header Tags
  • Alt Tags
  • URL Structure
  • Web Content Optimization
  • Robots.txt
  • Sitemap
  • Internal Links
  • External links
  • Footer Links
  • Favicon
  • schema.org
  • Page loading speed
  • Text to Html Ratio
  • Custom 404 Error
  • Canonicalization
  • Bread Crumb Structure

Off-page optimization is a practice that aids in the improvement of a website's rating on a search engine results page. These elements work outside of the confines of web pages. The publisher has no direct influence on these ranking variables. Off-page optimization is mostly concerned with link development for SEO purposes. Important methods used for promoting a website in SEO off Page. How to do competitor back link analysis to your website.

  • Back links: Links coming back from other sites to our site
  • Directory Submissions
  • Social Bookmarking
  • Profile creations
  • Business profile creations
  • Blog Commenting
  • Forum submissions
  • Classified Submissions
  • Article Submission
  • PDF Submission
  • Search Engine Submission
  • Press Release Submission
  • Guest Blogging

Google Algorithm - The algorithm that Google uses determines how high you will appear on any given SERP. If you own a firm, this alone is vital to its success. The algorithm operates by performing a series of calculations that effectively dictate a computer's behavior. SEO algorithms, according to Google, are written code that is used to search the Internet and rank websites based on how effectively they follow the code. It then determines which websites will display for specific Internet searches.

  • Penguin Algorithm
  • Panda Algorithm
  • Hummingbird Algorithm
  • Pigeon Algorithm :
  • Mobile Algorithm
  • Rank Brain Algorithm
  • Possum Algorithm
  • Fred Algorithm

SEO Audit Report Tools

Google Webmasters

Content Marketing, the process of planning, developing, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, applications, press releases, and print publications, among others, is known as content marketing. The goal is to enhance brand exposure, sales, engagement, and loyalty by reaching out to your target demographic.

  • Email Marketing
  • SMS Marketing
  • Content Writing

The primary advantage of Google AdWords is that it is more efficient than SEO. Search engine marketing tactics such as SEO and Google AdWords are both used to increase traffic and leads. However, a well-optimized AdWords campaign can help a company get to the coveted first page of search results much faster.

  • Introduction to AdWords
  • Importance of Each Campaign
  • Structure of Google Ads
  • AdWords Different types of Campaigns

It's critical to leverage platforms that customers are familiar with in order to reach out to your target demographic more effectively. Nothing compares to these social media platforms, where most users spend the majority of their time throughout the day and night.

  • Understanding Social media Landscape
  • Facebook
  • Facebook ADS
  • Twitter Marketing
  • Instagram
  • LinkedIn optimization
  • LinkedIn marketing
  • Pinterest
  • YouTube

You can track your progress with digital marketing analytics. You can observe which content performs well, where you're reaching your target audience, which channels have the highest engagement, and the process your audience takes before becoming paying customers by using these tools.

  • Web analytics Basics
  • Conversion Rate Optimization Techniques
  • Google analytics
  • Content Performance Analysis
  • How to create customized reports, insights and action points.
  • Goal planning and goal implementation.
  • A/B Testing and Attribution Modelling

I'm sure someone will question what a WordPress is. What is the significance of this? What are the benefits and drawbacks of utilizing WordPress at the same time? These are the kinds of queries that my post will answer. Let's do some research to address the first question. “WordPress is a free publishing software and content management system (CMS). ” In other words, it's like an internet tool that everyone can use if they have an account. This is also to make our job easier because it is linked to the internet, which we all know is really powerful. That is why, when we use WordPress, we optimize our time and capabilities because it is a tool that can be advantageous to us, especially if we are ready to learn.

  • Introduction to Word Press
  • Creating WordPress Post, adding link in Word Press, Adding Images to Post and Pages
  • Word Press-Plugins Installing, Creation of Themes, Installing Word Press Themes
  • Using Word Press Widgets Creation of Custom Menu in Word Press, Managing Comments in Word press
  • Advertising, Web Design using Word press

One of the simplest and most successful ways to get your business found online is to create a Google My Business listing. Google's algorithms have been developed to consider user intent as more and more search queries become geographically specific. You've definitely done a Google search for "places to dine near me" at some point, and if you have, you'll note that Google provides a list of three restaurants based on your present location. The three businesses that popped up as a result of your search query all have a Google My Business page, putting them one step closer to gaining your business.

To promote and defend an online image, online reputation management combines marketing, search engine optimization [SEO], and public relations methods. For organizations to monitor and identify their brands' digital reputation, online reputation management [ORM] has become a critical component.

Affiliate marketing programs work on the basis of income sharing. If you have a product and want to make extra money, you can promote similar items or services from a different firm, which will pay you for your referrals. Of course, Affiliate Marketing for Dummies is always available on the internet, but it's unlikely that you'll need it!

Google AdSense is a program that allows publishers to profit on their online content. AdSense works by finding adverts that are relevant to your site's content and visitors. Advertisers who wish to promote their products design and pay for the advertising. The amount you make will vary since these advertisers pay varying prices for different advertising.

  • Concept of Affiliate Marketing
  • Process and Steps in Affiliate Marketing
  • Affiliate marketing strategies
  • Choosing the right affiliates
  • Importance of Affiliate Marketing
  • Role of Affiliate Marketing in marketing mix
  • Types of Affiliate Marketing
  • Comparison websites, retargeting affiliates, PPC affiliate, social affiliates.
  • Identifying target market and creating customer profile
  • Process of building affiliate networks
  • Identifying target market and creating customer profile

A landing page is an excellent approach to increase visitors, boost SEO, and establish your brand. It can also be used as part of a successful PPC campaign. Landing pages are used by 68 percent of B2B companies to generate leads for subsequent conversion. Fortunately for you, 44 percent of these clicks lead to home pages, which isn't a terrific tactic, as we'll see later.

  • Graphics Designing Fundamentals
  • UX & UI

The technique of raising the percentage of website visitors who perform the intended activity is known as conversion rate optimization (CRO). To put it another way, conversion rate optimization is the process of creating a website or page that is intended to sell. However, this design is not concerned with aesthetics; it is based on your customers' wants and opinions.

Both Business 2 Customer and Business 2 businesses can benefit from social media lead generation since it allows them to find social media consumers who are interested in their products. This provides you with the required leverage to target them with appropriate information and offers, which you can subsequently convert into paying customers.

About Our

Instructor

Priya Gupta

Social Media Manager, Certisured.com
Priya Gupta

Priya Gupta is a curious and passionate learner who is skilled in Social Media Marketing, Paid Marketing, & Designing with 2 years of experience in the industry. She has completed her graduation in Mass Communication and is working with Certisured as a Social Media Manager. Apart from digital marketing, she loves playing guitar and sketching. Till date, she has worked with many startups and has delivered 50+ successful projects.

Malathi Hedge

Head of Operations, Certisured.com
Malathi Hedge

Malathi currently serves as the operations head for certisured.com. She manages brand reputation, social out reach programs , customer relationships and quality assurance for certisured. She has over 13 years of experience with HSBC. She has proven skills in UX and UI testing for Websites and is rapidly up-skilling herself with aspects of usability testing for web applications. She is a well organized and well read individual.

Sagar Jagtap

SEO/ Digital Marketing Manager, Certisured.com
Sagar Jagtap

Sagar Jagatap serves as Digital Marketing Executive for Certisured. He has a Master's degree in Digital Marketing from Presidency University. Sagar executes the analytical aspects of Certisured.com's digital marketing strategy, including market research, targeting, direct campaigns, lead generation, and conversion. He has good knowledge in Search Engine Optimization , Search Engine Marketing, Data tracking, Data research . He loves simplicity and is always eager to learn.

Praveen Rathan

UX, UI and Graphics Designer, Certisured.com
Praveen Rathan

Praveen Rathan is an expert Graphics Designer with a keen sense of modern digital design. He servers as the UX , UI and Graphics Designer with Certisured. He is skilled at Figma, Adobe and Material design. Our website, www.certisured.com is the proof of his design skills. He also contributes in media planning, video content creation & helms the responsibility of maintaining the brand color and uniformity across all platforms and across all kinds of media used by certisured.com

What our

students say

Hi am Nancy Randhawa, I took the digital marketing introductory workshop from Certisured. Honestly , this was a fabulous experience for me. I was looking for a quick introduction and got more than that. A lot of material was covered quickly. Malathi and Priya were of great support and taught us very well. I will take their advanced courses as well in near future.

Nancy Randhawa

Banking and Finance
www.linkedin.com

I am writing this review about certisured workshop on digital marketing. The workshop was awesome and I personally gained a lot of knowledge. It was taught live. The instructors are very friendly and answers everybody's doubts. This workshop has given me practical knowledge to start a freelancing career. I suggest this workshop as a starter for all the digital marketing enthusiasts.

Monika

Human Resource
www.linkedin.com

video reviews

Shaivya Manhas

Digital and Media Artist

Rishab Narian

Student, MUJ

Manbir Singh

Digital Marketing Executive
Frequently

Asked Question

Common doubts about Digital Marketing answered

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What is the future of Digital Marketing?

Digital marketing is an ever-evolving field where the only constant is change. As we head towards 2022, it's critical that we, as marketers and business owners, keep up with the latest industry advancements. We may change our marketing strategy, embracing tomorrow's innovations and methods while phasing out the duds.

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How can a Digital Marketing course benefit me?

If you're a Fresher hoping to get your foot in the door of a fun, creative business where you'll get to work on social media and digital platforms, this is the place to be. This course will help you add value to your skill-sets and advance your career if you already have some experience. If you're an entrepreneur or want to start one, Digital Marketing can help you get started and develop your firm.

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Is it necessary to use digital marketing? What makes it superior to traditional marketing?

Digital marketing, as compared to traditional marketing, is more quantitative, targeted, and results-oriented. We can access information at any time on our phones thanks to globalization and the Internet, making the world a smaller place. It is now easier for firms to comprehend and interact directly with their customers. If your firm relies on marketing, you can't afford to ignore Digital Marketing.

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I am a Traditional Marketer, can I switch to a Digital Marketer?

We're not implying that traditional marketing is no longer effective. It will never go out of style, and Digital Marketing will only help you improve your knowledge and understanding of what you do. Digital marketing allows you to segment your audience and target them more efficiently, as well as track your return on investment. As a result, a growing number of businesses are placing a premium on Digital Marketing competence.

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Any prior technical knowledge required?

No, your job as a digital marketer is to use various tools and tactics to market websites, products, services online. You'll need to collaborate closely with programmers, web designers, and content writers. You're ready to begin the course if you have a basic understanding of the English language and the internet.

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Do you provide online training programs?

We provide online as well as offline modes of training. Our live online training on the discord platform will provide you with the same learning experience you would receive in a physical classroom, without the hassle and cost of travel. You will interact with the instructor the same way you would in a physical course and receive the same course-ware, labs, and tools. Our online programs are as interactive as the physical classroom. Try our online demo class to see it for real!

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Will you provide a certificate?

“Certisured” = “Certified for sure”. We believe in strong assessment and hence providing certificate for the assessment is what we look forward. We will provide two certificates namely, certificate for training and certificate of merit. We also provide a mark sheet which consists of detailed assessment of the students. Our certificate is accepted globally and many of our students are placed world-wide.

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Do you provide Job assistance?

We provide 100% job assistance. Our program is designed in such a way that we groom you to become industry-ready with Certisured’s unique placement program. We make sure that our students are well placed and industry ready in all the aspects which includes resume preparation, video resume, linkedin profile optimization, portfolio creation, blogs by students, and a certification which has high value in the industry.

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How do I apply for this course?

To apply for this course, you have to enroll for a free demo class (2 hours). You will be taught some fundamental concepts related to Digital Marketing. After the class, there will be an assessment conducted by the instructor. If you qualify in the assessment, our course coordinators will invite you to join the course. This process helps us in knowing if you are able to understand what the instructor is teaching and also if you have the passion to excel in this course.

Course

Pricing & Benefits

Benefits

  • Resumes and CV's are the first impression on a recruiter., We have you covered. Our courses are so thorough that you will feel like a rock star when we record your video resume. Every assignment, project and activity during the course is aimed at making the students portfolio shine
  • Our placement team conducts mock interviews for students before the actual interviews with our hiring partners. Your recruiter is searching for you on LinkedIn and we know how to make sure they will find you!
  • Soft skills, Presentation & Communication. A special grooming classes to help freshers and young students hone their communication and presentation skills by DIANA MORRIS, AUTHOR, FILM MAKER & TRAINER.
  • Self mastery with Neuro linguistic Programming by Nelly Caldeira, Self Mastery with certified NLP Coach and Master practitioner from , California, United States.

For Indian Students

Apply coupon codes when you Apply. Register for the demo class if you don't have a coupon code.

Starts at

14,999

Extra benefits!
  • Practical sessions on Tools & Report Generation
  • Assessments & Quizzes for Skill Evaluation
  • Live assignments and Projects

For International Students

Apply coupon codes when you Apply. Register for the demo class if you don't have a coupon code.

Starts at

44,999

Standard plus Premium services
  • Resume and Portfolio building
  • Placement assistant, Mock Interview
  • Soft skills and communication sessions