Welcome to the world of online marketing if you're seeking a bright profession that's both gratifying and secure in the future. This may be unfamiliar territory for some, but not for others. Technology is evolving at a breakneck pace. So, in order to stay up with the evolving technology, some modifications in the marketing area are required. As a result, digital marketing has been planned. This is a multidimensional approach that employs a variety of techniques and technologies. The question now is why marketers prefer digital marketing over traditional marketing. The answer is straightforward: it is more cost-effective and goal-oriented. In traditional marketing, where millions of dollars are required to see noticeable results, a few dimes are all that is required to get started with digital marketing.
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CERTISURED advanced Digital Marketing course tailored to get you into the world of digital marketing. Do you need to know the basics or secret tools to be successful in digital marketing and growth hacking Come join us, explore an unbelievable journey of mastery.
Module 02 - Search Engine Optimization
Search Engine Optimization. Look no further, take a seat, relax, and prepare to learn (We guarantee it will be enjoyable). Your being here tells me a few things, but most importantly, that you recognize that studying SEO is critical for the future of your organization and website in today's connected world. Don't worry, it's not as scary as you might expect. Before we begin, you must understand two things: what SEO is and how it works.
SEO Project Cycle
Module 03 - On Page Optimization
On Page Optimization is the practice of improving your website's ranking in search engine results pages by making changes to it. On-page optimization entails improving both the content and the HTML code of a website. When done correctly, it has a significant impact on the visibility of your page in search results. Important SEO ON Page factors:
Module 04 - Off Page Optimization
Off-page optimization is a practice that aids in the improvement of a website's rating on a search engine results page. These elements work outside of the confines of web pages. The publisher has no direct influence on these ranking variables. Off-page optimization is mostly concerned with link development for SEO purposes. Important methods used for promoting a website in SEO off Page. How to do competitor back link analysis to your website.
Module 05 - Google Algorithm and Webmasters
Google Algorithm - The algorithm that Google uses determines how high you will appear on any given SERP. If you own a firm, this alone is vital to its success. The algorithm operates by performing a series of calculations that effectively dictate a computer's behavior. SEO algorithms, according to Google, are written code that is used to search the Internet and rank websites based on how effectively they follow the code. It then determines which websites will display for specific Internet searches.
SEO Audit Report Tools
Google Webmasters
Module 06 - Content Marketing
Content Marketing, the process of planning, developing, distributing, sharing, and publishing content via channels such as social media, blogs, websites, podcasts, applications, press releases, and print publications, among others, is known as content marketing. The goal is to enhance brand exposure, sales, engagement, and loyalty by reaching out to your target demographic.
Module 07 - Google AdWords
The primary advantage of Google AdWords is that it is more efficient than SEO. Search engine marketing tactics such as SEO and Google AdWords are both used to increase traffic and leads. However, a well-optimized AdWords campaign can help a company get to the coveted first page of search results much faster.
Module 08 - Social Media Marketing
It's critical to leverage platforms that customers are familiar with in order to reach out to your target demographic more effectively. Nothing compares to these social media platforms, where most users spend the majority of their time throughout the day and night.
Module 09 - Web Analytics
You can track your progress with digital marketing analytics. You can observe which content performs well, where you're reaching your target audience, which channels have the highest engagement, and the process your audience takes before becoming paying customers by using these tools.
Module 10 - WordPress
I'm sure someone will question what a WordPress is. What is the significance of this? What are the benefits and drawbacks of utilizing WordPress at the same time? These are the kinds of queries that my post will answer. Let's do some research to address the first question. “WordPress is a free publishing software and content management system (CMS). ” In other words, it's like an internet tool that everyone can use if they have an account. This is also to make our job easier because it is linked to the internet, which we all know is really powerful. That is why, when we use WordPress, we optimize our time and capabilities because it is a tool that can be advantageous to us, especially if we are ready to learn.
Module 11 - Google My Business
One of the simplest and most successful ways to get your business found online is to create a Google My Business listing. Google's algorithms have been developed to consider user intent as more and more search queries become geographically specific. You've definitely done a Google search for "places to dine near me" at some point, and if you have, you'll note that Google provides a list of three restaurants based on your present location. The three businesses that popped up as a result of your search query all have a Google My Business page, putting them one step closer to gaining your business.
Module 12 - Online Reputation Management
To promote and defend an online image, online reputation management combines marketing, search engine optimization [SEO], and public relations methods. For organizations to monitor and identify their brands' digital reputation, online reputation management [ORM] has become a critical component.
Module 13 - Online Earning Method, Google Adsense
Affiliate marketing programs work on the basis of income sharing. If you have a product and want to make extra money, you can promote similar items or services from a different firm, which will pay you for your referrals. Of course, Affiliate Marketing for Dummies is always available on the internet, but it's unlikely that you'll need it!
Google AdSense is a program that allows publishers to profit on their online content. AdSense works by finding adverts that are relevant to your site's content and visitors. Advertisers who wish to promote their products design and pay for the advertising. The amount you make will vary since these advertisers pay varying prices for different advertising.
Module 14 - Landing Pages
A landing page is an excellent approach to increase visitors, boost SEO, and establish your brand. It can also be used as part of a successful PPC campaign. Landing pages are used by 68 percent of B2B companies to generate leads for subsequent conversion. Fortunately for you, 44 percent of these clicks lead to home pages, which isn't a terrific tactic, as we'll see later.
Module 15 - Conversion Rate Optimization
The technique of raising the percentage of website visitors who perform the intended activity is known as conversion rate optimization (CRO). To put it another way, conversion rate optimization is the process of creating a website or page that is intended to sell. However, this design is not concerned with aesthetics; it is based on your customers' wants and opinions.
Both Business 2 Customer and Business 2 businesses can benefit from social media lead generation since it allows them to find social media consumers who are interested in their products. This provides you with the required leverage to target them with appropriate information and offers, which you can subsequently convert into paying customers.
Hi am Nancy Randhawa, I took the digital marketing introductory workshop from Certisured. Honestly , this was a fabulous experience for me. I was looking for a quick introduction and got more than that. A lot of material was covered quickly. Malathi and Priya were of great support and taught us very well. I will take their advanced courses as well in near future.
Digital marketing is an ever-evolving field where the only constant is change. As we head towards 2022, it's critical that we, as marketers and business owners, keep up with the latest industry advancements. We may change our marketing strategy, embracing tomorrow's innovations and methods while phasing out the duds.
If you're a Fresher hoping to get your foot in the door of a fun, creative business where you'll get to work on social media and digital platforms, this is the place to be. This course will help you add value to your skill-sets and advance your career if you already have some experience. If you're an entrepreneur or want to start one, Digital Marketing can help you get started and develop your firm.
Digital marketing, as compared to traditional marketing, is more quantitative, targeted, and results-oriented. We can access information at any time on our phones thanks to globalization and the Internet, making the world a smaller place. It is now easier for firms to comprehend and interact directly with their customers. If your firm relies on marketing, you can't afford to ignore Digital Marketing.
We're not implying that traditional marketing is no longer effective. It will never go out of style, and Digital Marketing will only help you improve your knowledge and understanding of what you do. Digital marketing allows you to segment your audience and target them more efficiently, as well as track your return on investment. As a result, a growing number of businesses are placing a premium on Digital Marketing competence.
No, your job as a digital marketer is to use various tools and tactics to market websites, products, services online. You'll need to collaborate closely with programmers, web designers, and content writers. You're ready to begin the course if you have a basic understanding of the English language and the internet.
We provide online as well as offline modes of training. Our live online training on the discord platform will provide you with the same learning experience you would receive in a physical classroom, without the hassle and cost of travel. You will interact with the instructor the same way you would in a physical course and receive the same course-ware, labs, and tools. Our online programs are as interactive as the physical classroom. Try our online demo class to see it for real!
“Certisured” = “Certified for sure”. We believe in strong assessment and hence providing certificate for the assessment is what we look forward. We will provide two certificates namely, certificate for training and certificate of merit. We also provide a mark sheet which consists of detailed assessment of the students. Our certificate is accepted globally and many of our students are placed world-wide.
We provide 100% job assistance. Our program is designed in such a way that we groom you to become industry-ready with Certisured’s unique placement program. We make sure that our students are well placed and industry ready in all the aspects which includes resume preparation, video resume, linkedin profile optimization, portfolio creation, blogs by students, and a certification which has high value in the industry.
To apply for this course, you have to enroll for a free demo class (2 hours). You will be taught some fundamental concepts related to Digital Marketing. After the class, there will be an assessment conducted by the instructor. If you qualify in the assessment, our course coordinators will invite you to join the course. This process helps us in knowing if you are able to understand what the instructor is teaching and also if you have the passion to excel in this course.
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