Kick start your digital marketing career with this career launcher. Certisured presents a 7 –Days Workshop on Digital Marketing for absolute beginners. Master the fundamental concepts about Social media optimization, Search Engine Optimization, content marketing strategies, Info-Graphics Designing and Info-Video Designing. Learn up to 10 digital marketing tools and a bonus 6- secret tools used by digital marketers to get highest engagement and results. This is a live – instructor led workshop conducted by highly experienced professional in the industry. Get a certificate at the end of workshop.
Register early and get a free infinity action planner worth 399/- to your doorstep! Hurry up! , seats are limited.
This workshop will be conducted Online : Gtalk/ Zoom / Discord
The course curriculum is designed such that even a novice can start from knowing nothing and achieve a fairly competitive foothold in Digital Marketing.
Introduction to Social Media Marketing
Content Marketing
Content is the reflection of the authority you have on the products and services that you offer. Your future client is not behind a physical object, rather, the experience that the objects offers. The same is true about the service. This section deals with how to optimize the content you have created for absorption by the social media and search engines.
LinkedIn Optimization
Are you looking to get discovered or discover new talents? Visit LinkedIn. Are you on the lookout for new clients, partners, or investors? Visit LinkedIn. Looking to broaden your horizons and improve your personal brand? Go to LinkedIn, as you would have predicted.
As more individuals use LinkedIn to find influencers, prospects, partners, and new talent for their businesses, your LinkedIn profile has never been more vital.
Youtube Optimization
In YouTube SEO, your videos and channels are optimized so that they appear higher in search results on YouTube. A complex algorithm is used by search engines, such as YouTube, to rank videos. Improve critical KPIs like follower count, brand exposure and website traffic by optimizing for YouTube.
Instagram Optimization
It's important to optimize your Instagram profile to make you stand out, but it's even more important to spread the word about your profile! In order to get the greatest results, you should utilize all of the available options.
Search Engine Algorithms
Choosing the Right Keywords
You understand the importance of keyword research, but getting down to the nitty-gritty of how to find the appropriate keywords can be difficult.
You must learn to combine your keywords naturally, as well as uncover your greatest, highest-opportunity keywords in the first place, in addition to selecting the correct keyword research instrument.
Keyword targeting is one of the most important components of on-page SEO, and it can help your content rank higher than it otherwise would. Great content that also ranks well yields a significant return on investment.
Stages of Search
When people utilize keywords to find and research actual search terms that people enter into search engines, this is known as keyword research. Knowing what these actual search phrases are can assist inform content strategy and marketing strategy in general.”
Doesn't it appear to be fairly simple? Yes, it is possible. When you start to get into the many stages of the buyer's journey, things get tough. You must keep in mind that not everyone's keywords will be the same. Because your buyer personas will be at different phases of the funnel, they will be looking for different types of content. Different content necessitates the use of different keywords.
Types of searches
Types of Keywords
There are 9 types of keywords: short tail, longtail, short-term, long-term, product defining, customer defining, geo-targeting, and intent targeting. All of these keywords have their special strength that can multiply your SEO efforts when used in different situations.
On-page SEO
On Page Optimization is the practice of improving your website's ranking in search engine results pages by making changes to it. On-page optimization entails improving both the content and the HTML code of a website. When done correctly, it has a significant impact on the visibility of your page in search results.
Off-Page SEO
Off-page optimization is a practice that aids in the improvement of a website's rating on a search engine results page. These elements work outside of the confines of web pages. The publisher has no direct influence on these ranking variables. Off-page optimization is mostly concerned with link development for SEO purposes.
SEO Techniques and Tools
SEO best practices
Audio engineering with Audacity
Project : Create a 1 minute voice over which will be used later for info-videos
Introduction to Podcasting and why it is the future!
Simple Designing Techniques that will always make your designs look good
You can easily build graphics that make your audience believe you have a professional graphic designer at your disposal — or that you are one yourself — if you know a few tips of the trade. Get to know some helpful hints on how to create professional-looking designs. This section is where you will create info graphics and we will correct and make adjustments to your design, so that you will know for real what a professional design looks like. This is hands-on fun activity!
Creating a Brand kit and consistency on Canva
Brand Kit is your one-stop shop for all things related to brand management. It facilitates the creation of a brand from the ground up or provides consistency for established brands. Your pre-set brand fonts, logos, and colors are accessible to anybody on your team, and reusable brand templates ensure that everything is visually on brand, every time and at every touchpoint.
How to create inforgraphics for different social platforms on Canva
This section will introduce you to many different layouts in canva which are designed specifically for each platforms. We will learn the importance of adhering to the dimensions set by each of the major social media platforms so that you are never forced to re-work. You will be amazed how simple Canva makes this entire process. Once again, this is going to be Hands-on and of course, fun !
Creating Videos on Canva
You don't need to be an expert video editor to generate high-quality videos using Canva. You'll find it simple (and enjoyable) to create videos on a daily basis. With Canva's library of pre-made templates and our simple drag-and-drop tool, you can create engaging short movies in minutes.
Practical assignment
Uploading external elements
Project
Creating an Instagram reel with your own voice over which you created on day 5 using Invideo.
Future of Digital Marketing - The overall picture
Let us find answers to the following questions.
Sagar Jagatap serves as Digital Marketing & Analytics Manager for Certisured. He has a Master's degree in Digital Marketing from Presidency University. Sagar executes the analytical aspects of Certisured.com's digital marketing strategy, including market research, targeting, direct campaigns, lead generation, and conversion. He has great practical knowledge in Search Engine Optimization , Search Engine Marketing, Data tracking, Data research . He loves simplicity and is always eager to learn. He is very approachable and is always ready to teach.
Priya Shaw is a curious and passionate learner who is skilled in Social Media Marketing, Paid Marketing, & Designing. She has completed her graduation in Mass Communication and is working with Certisured as a Social Media Manager. Apart from digital marketing, she loves playing guitar and sketching. Till date, she has worked with many startups and has delivered 50+ successful projects. She is constant learner and a growth hacker.
Praveen Rathan is an expert Graphics Designer with a keen sense of modern digital design. He servers as the UX , UI and Graphics Designer with Certisured. He is skilled at Figma, Adobe and Material design. Our website, www.certisured.com is the proof of his design skills. He also contributes in media planning, video content creation & helms the responsibility of maintaining the brand color and uniformity across all platforms and across all kinds of media used by certisured.com
Hi am Nancy Randhawa, I took the digital marketing introductory workshop from Certisured. Honestly , this was a fabulous experience for me. I was looking for a quick introduction and got more than that. A lot of material was covered quickly. Malathi and Priya were of great support and taught us very well. I will take their advanced courses as well in near future.
Absolutely. Digital Marketing is the future of marketing. Marketers keep the economy flowing. As digital marketers, you will learn skills that can take the right products to right people and help the organization and the economy to boom.
We really understand your situation. A journey towards a thousand miles begins with a single step. So we urge you to keep faith in your desire and take an action.
This is up-to your convenience. We would say you will learn up to 80% of the lessons completely, without the laptop. However there are some lessons which is best done on a laptop.
Real digital marketing is a combination of brand vision, strategy, tactics, vision and then a deep understanding of each platforms & the needs of customers. However, one has to start some where! So, we have chosen the most fundamental aspects of what makes a freelance digital marketer explaining what is important and why?
Yes recordings will be provided to everyone . The reason why will be come live for all 7 days is because we believe that the live classes will actually help ingrain the lessons. One off-day of missing a class is OK! However we would advice you not to rely only on recordings, otherwise, the entire learning experience will be lost!
Once you enter the workshop, you will be taught amazing concepts from the digital marketing team of certisured. Our instructors are highly experienced and experts in their own field. If you follow all the lessons and add some thought to it, you will grow second wings.
This Workshop starts on September 17th 2021 : Friday and Ends on September 23 2021 :
