Digital Marketing

What is domain authority and Why does it matters

Vandana Hanji

Vandana Hanji

04 August 2023 - 0 min read


Domain Authority (DA) is a numerical measure used to evaluate the credibility and influence of a website on the internet. It is a search engine ranking score developed by Moz, a popular SEO (Search Engine Optimization) company. In simple terms, it helps determine how likely a website is to rank higher in search engine results.

The score ranges from 1 to 100, with higher numbers indicating a stronger and more reputable website. Several factors contribute to a website's domain authority, such as the number of high- quality backlinks it has from other trustworthy websites, the overall content quality, and the website's overall age and history.

you can think of Domain Authority as a popularity score for a website, where a higher score means the website is more likely to be considered a reliable and trustworthy source of information. Websites with a high domain authority are often preferred by search engines like Google, making them more visible to users when they search for relevant topics.

Here are few interesting points about domain authority

  • Domain Authority (DA) is a numerical score that shows how trustworthy and influential a website is
  • It ranges from 1 to 100, with higher scores indicating more credibility.
  • DA is determined based on factors like the number and quality of websites linking to the website in question.
  • Websites with higher DA are more likely to rank higher in search engine results.
  • It helps users and search engines identify reliable and valuable sources of information.
  • DA is a metric created by Moz, an SEO company, to assess a website's reputation.
  • Websites with strong content and high-quality backlinks tend to have higher DA scores.
  • DA is not an absolute measure of accuracy, but it helps gauge a website's overall credibility.
  • Search engines like Google use DA as one of many factors to determine search result rankings.
  • For a website to improve its DA, it needs to focus on producing valuable content and gaining links from reputable websites.

Why does domain authority matter

Domain Authority (DA) matters because it helps us separate trustworthy and reliable websites from less credible ones on the internet. In today's digital world, where there is a vast amount of information available, it can be challenging to know which websites to trust. That's where DA comes in.

Domain Authority helps us identify websites that have earned the trust of other websites. Websites with higher DA scores have proven themselves to be valuable and reputable sources of information. They likely have well-researched content, and other reputable websites link to them because they find them helpful and reliable.

For students doing research or anyone searching for reliable information online, paying attention to Domain Authority can be a useful tool. It can save us time and help us find trustworthy sources that support our learning and understanding of various topics. So, understanding and using Domain Authority can significantly improve our internet experience and ensure we rely on information that we can trust.


Let's imagine a school competition where students are creating websites to share information about their hobbies. One of the students, Rohit , has a website about photography, and another student, Sarah, has a website about gardening. Now, the teachers in charge of the competition want to know which websites are more likely to be trustworthy and reliable sources of information. They decide to use "Domain Authority" to help them figure this out.

Domain Authority is like a popularity score for websites. It tells us how much other websites trust and respect a particular website.

For example, if rohit’s photography website has lots of other photography websites linking to it (like saying, "Hey, this website has great photography tips!"), it will have a high Domain

Authority score. That means many other websites consider it reliable and valuable.

On the other hand, if Sarah's gardening website has only a few websites linking to it, it might have a lower Domain Authority score. It's not that her website is bad; it's just that fewer people know about it and recommend it to others.

Having a high Domain Authority doesn't mean the information on a website is always correct, but it's a good indicator that the website is more likely to be reliable and helpful for those looking for information on a specific topic

Domain Authority is like a popularity score for websites. It tells us how much other websites trust and respect a particular website.



When we use search engines, websites with higher DA often appear at the top of the results, making it easier for us to find reliable sources for our research and learning. So, understanding Domain Authority can help us make better decisions while browsing the web and ensure we rely on credible information.

about the author

Vandana is a dedicated individual with a passion for digital marketing. She completed her undergraduate studies at Rani Channamma University. Throughout her academic journey, Vandana has shown great enthusiasm for learning the latest trends and techniques in the world of digital marketing. With her strong foundation in digital marketing and continuous exploration of innovative tools and strategies, Vandana is poised to excel in her career and make a significant impact in the ever-evolving digital landscape.